Head of Marketing / Marketing Lead
On-site · Berlin, State of Berlin, Germany
Job Summary
Head of Marketing / Marketing Lead responsible for owning telli's entire marketing engine end-to-end, including strategy, budget, and execution. You will shape positioning and storytelling to convert technical products into market language, define KPIs across channels, and build a repeatable AI-automation-first marketing motion. You'll lead go-to-market for new segments and markets (UK/US expansion ahead), drive growth channels (organic and paid), and scale the marketing team as needed. Ideal candidates have 4+ years in growth or performance marketing with proven budget ownership, are data-driven, can lead a team while remaining hands-on, excel at positioning and storytelling, rapidly learn new channels/tools, and communicate fluently in English and German. On-site in Berlin 5 days a week. Bonus: you've built your own business, project, or side hustle.
Required Qualifications
- 4+ years in growth or performance marketing with budget ownership
- strong data-driven decision-making
- ability to build and lead a marketing team while staying hands-on
- strong sense for positioning and storytelling; translate technical product into market language
- excellent communication in English and German
- willingness to work on site in Berlin (5 days a week)
- bonus: built own business, project, or side hustle before
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