Head of Marketing
On-siteStockholm, Stockholm, Sweden
Job Summary
Develop and execute the Marketing strategy to drive brand growth and profitability for Kraft Heinz Nordics. Lead brand management, including product portfolio, innovation, and launches, while planning and optimizing integrated campaigns across Retail and Foodservice channels. Analyze market trends and campaign performance to identify growth opportunities, manage the marketing budget for effective ROI, and ensure compliance with company policies and brand standards. Collaborate closely with Sales, Category Development, and Product Development teams locally and within the EU-scope. Lead, coach, and develop the marketing team through performance management and talent development. Report directly to the MD Nordics and work within a high-performing leadership team in Stockholm.
Required Qualifications
- Bachelor's degree in Marketing, Business Administration, or a related field
- Extensive years of marketing experience, not necessarily only from within the FMCG industry, but also other industries or from a start-up environment, however within a comparable leading role
- Proven expertise in brand management and integrated marketing throughout these years
- Experience leading and developing high-performing teams combined with strong analytical and strategic thinking skills
- Commercial mindset with budget and KPI management experience
- Excellent communication and stakeholder management skills
- Fluent in English is a must have
Desired Qualifications
- additional language skills are an advantage
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