Head of Marketing
RemoteUnited Kingdom or Spain
Job Summary
Own and execute the complete rebrand and repositioning of Keyrock to merge with traditional finance, defining strategy across institutional and crypto-native audiences. Build a premium, forward-looking brand identity and shape industry perception as the firm pivots from crypto-native to institutional. Partner closely with the CCO and commercial team to drive measurable impact while leading a lean, AI-augmented team of 2-3 direct reports. You must be crypto-native with significant marketing leadership experience, fluent in English, and based in or aligned with CET time zones. This role offers full discretionary decision-making on commercial strategy implementation within a global, remote-first organization.
Required Qualifications
- Significant experience in marketing leadership at a crypto or digital-asset firm
- Deep understanding of the crypto market, its participants and its culture
- Track record of building or transforming a brand in a fast-moving, commercially-driven environment
- Strong communication skills
- Exceptional fluency in English, both written and spoken
- Based in or closely aligned with the CET time zone
Desired Qualifications
- Experience positioning a firm through a TradFi/crypto convergence narrative
- Exposure to publicly listed or IPO-track companies
- Familiarity with EU regulatory environment (MiCA) and how it shapes marketing and financial promotions
- Experience working with or building AI-augmented marketing functions
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