Head of Marketing & Growth
$200,000–$220,000 year
RemoteSanta Monica, California, United States or Venice, California, United States
Job Summary
Lead the launch and growth of a new portfolio of home wellness products by building customer acquisition, retention, and e-commerce strategies from the ground up. Own performance marketing, CAC, ROAS, attribution, and marketing efficiency while developing a creative testing and content engine. Use customer research to refine positioning and manage the marketing budget and commercial performance. Build and lead the future marketing team, partnering closely with the founder across brand, product, and company strategy. This hands-on role requires scaling DTC consumer brands with deep knowledge of Shopify and performance marketing, potentially growing into broader GM or leadership responsibilities.
Required Qualifications
- Significant experience scaling DTC consumer brands
- Clear examples of growing a business from an early stage through meaningful revenue
- Deep knowledge of performance marketing, e-commerce and Shopify
- Experience launching new products and building go-to-market plans
- Strong understanding of CAC, ROAS, payback periods and contribution margin
- Experience working directly with founders
- A hands-on, entrepreneurial and commercially rigorous approach
Desired Qualifications
- Experience with hard goods, wellness, consumer products or considered purchases
- A genuine personal connection to health, wellness and human performance
- Remote | Venice / Santa Monica preferred
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