Head of Marketing & Growth – B2B SaaS
$40,000–$60,000 year
HybridMilano, Umbria, Italian Republic
Job Summary
Define and own Joynalist's go-to-market strategy, including ICP segmentation, positioning, and messaging for Publisher-Editors running 10–20 person newsrooms on WordPress. Design and execute acquisition via targeted LinkedIn and email sequences, content seeding through niche media, WordPress agency partnerships, and referral mechanics. Own the end-to-end sales funnel from lead generation to sales-assisted closing, while collaborating with the Chief Evangelist to reinforce authority within the journalism community. Build the outbound engine from zero to land the first 20–30 Tier 2 publisher accounts and validate the GTM thesis with real revenue. Establish a clear brand voice and self-service onboarding flow to support a future PLG model. Track CAC, LTV, activation rates, and churn to prioritize the roadmap. This zero-to-one role offers meaningful equity and shapes the company's direction from day one.
Required Qualifications
- 5+ years in B2B SaaS marketing, in product marketing, demand generation, or a hybrid role that spanned both
- Experience developing positioning, messaging, and ICP frameworks from scratch
- Experience at an early-stage B2B SaaS startup where you were the first marketing hire
- Strong analytical skills: comfortable in GA4, Mixpanel, HubSpot (or equivalent)
- Ability to set up and manage your own stack (e.g., Apollo/Lemlist for outbound, Webflow/Framer for landing pages, Zapier for automation)
- Excellent writing and storytelling ability
- Comfortable operating in a high-trust, niche vertical: understanding that in journalism, reputation and relationships matter as much as conversion rates
Desired Qualifications
- Experience or genuine interest in the media and publishing sector (media tech, publishing tech, or newsroom tools)
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