Head of Marketing Global

Drive the global marketing strategy and brand positioning for Eichholtz, translating vision into consistent, high-impact execution across B2B and B2C channels. Lead the development of community strategies targeting architects, interior designers, and stylists through exclusive events, trade shows, and curated previews. Manage the influencer and ambassador programs while overseeing content strategies on Instagram, Pinterest, and LinkedIn Trade, ensuring strict adherence to visual identity and brand guidelines. Direct the daily operations of the marketing team, aligning priorities with the Creative Studio, Sales, and Retail Operations to execute integrated campaigns and optimize the online customer journey. Coordinate cross-functional efforts across brand store activations and digital marketing initiatives. This role requires a flat, no-nonsense approach within an international lifestyle brand known for its strong signature in the high-end interior segment.