Head of Marketing for International Markets
HybridBelgrade, Central Serbia, Serbia
Job Summary
Define and execute the marketing strategy for the ROB region with a clear focus on growth, market share, and commercial impact. Lead data-driven initiatives across digital performance, paid media, affiliate, and omnichannel campaigns to optimize CPA and marketing efficiency. Take full ownership of the marketing P&L, ensuring strong ROI and effective allocation of investment across online and retail channels. Track and optimize key metrics including NRC/FTD acquisition, activation, retention, reactivation, and customer lifetime value. Partner with business leaders to develop offers, promotional mechanics, and pricing approaches that drive growth. Build and lead a high-performing regional marketing organization while collaborating with online and retail teams. This high-impact leadership role includes full P&L responsibility for Bosnia & Herzegovina, Montenegro, and North Macedonia.
Required Qualifications
- University degree (Bachelor's or higher) in Marketing, Business Administration, Economics or a related field
- 10+ years of marketing experience, including 7+ years in leadership roles
- Fluent English proficiency (both written and spoken)
- Regional experience in leading marketing or commercial functions across multiple markets, including Bosnia and Herzegovina, North Macedonia & Montenegro, with a strong understanding of local market dynamics and regulations
Desired Qualifications
- Experience in gaming, betting, iGaming or similar fast-growing digital industries
- Strong background in performance marketing, growth strategy and marketing budget management
- Experience working with analytics and marketing platforms (Google Analytics, CRM systems, DWH reporting or similar)
- Strong analytical thinking, leadership and communication skills
Hiring someone like this?
Get your role in front of qualified candidates on Sorce.