Head of Marketing / Fintech
HybridDubai, Dubai, United Arab Emirates
Dubai, Dubai, United Arab EmiratesHybridFull TimeSenior LevelSmall
Full TimeSenior LevelSmall
Job Summary
Spearhead app user growth efforts within digital marketing channels, including display, SEM, paid social, and app performance. Collaborate with marketing managers and outsourced agencies while mentoring junior team members. Manage paid marketing campaigns, set channel-specific KPIs, and dynamically reallocate budgets to maximize performance metrics. Requires 5+ years in B2C tech start-ups, proficiency in Adjust, Firebase, and Google Analytics, and fluency in Arabic and English. Hybrid work model with remote and office presence.
Required Qualifications
- 5+ years experience in similar role in B2C tech start-up, ideally fintech, some agency experience also relevant
- Solid knowledge of App Performance Marketing and tools such as Adjust, Firebase, and Google Analytics
- Solid knowledge of all performance marketing tactics across multiple advertising channels. (Display / SEM / Paid Social / App)
- You will be an analytics person at heart, and have run your own paid marketing campaigns, KPIs setting by channel/campaign and dynamically reallocating budgets to maximize the KPIs
- Adaptable to work in a fast-paced iterative environment and to business directional change
- High proficiency in Arabic, English
Desired Qualifications
- French is a plus
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