Head of Marketing events & Trade media campaigns F/M

Head of Marketing events & Trade media campaigns in Nanterre/La Défense, France, leads global strategy for marketing events and trade media campaigns, delivering world-class client experiences at trade shows and executive events. Drives integrated multichannel campaigns to strengthen brand visibility, thought leadership, and lead generation; oversees end-to-end event execution, budgets, and partnerships with agencies and media publishers. Uses analytics, dashboards, and KPIs to improve campaign effectiveness, customer experience, and funnel performance, and collaborates closely with commercial, communications, digital marketing, and business teams. Requires minimum 12 years of experience in marketing/event leadership within a large international organization, strong leadership and stakeholder management, proficiency in marketing KPIs/ROI measurement, CRM and event platforms (e.g., Cvent, Monday, Event Moby), and fluency in English and French. Hybrid working environment with modern offices in Nanterre/La Défense; opportunity for career development and learning opportunities.