Head of Marketing - Events
On-siteNashville, Tennessee, United States
Job Summary
Develop event marketing strategies for the Americas in partnership with Sales and Product teams to drive audience growth and commercial performance. Define and execute integrated, multi-channel marketing campaigns aligned to business objectives while leading delivery across key flagship events including Risk Live Boston, Energy Risk USA, Tech & Data in Financial Markets, and Risk Live Nashville. Own and track marketing performance against KPIs, revenue targets, and audience growth metrics by analyzing internal and external data to inform strategy. Set, manage, and optimize marketing budgets to maximize return on investment while collaborating with global marketing teams for consistent cross-regional messaging.
Required Qualifications
- Events marketing experience
- Preferably in a B2B environment
- Strategic thinker
- Strong execution and project management skills
- Strong knowledge and understanding of the marketing mix, including both digital and direct marketing
- Proven success in driving qualified leads and achieving revenue goals
- Analytical with the ability to translate outcomes into creative/innovate initiatives
- Strong understanding of market research
- Experience in developing and executing new product launches
- Strong proficiency in PPC, social media marketing, and campaign optimization
- Commercially focused and driven with the desire to aggressively grow revenues in the Americas
- Thrives under pressure
- Proactive at coming up with solutions
- A skilled communicator and influencer
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