Head of Marketing
On-siteCalifornia, United States or Bengaluru, Karnataka, India
Job Summary
Lead U.S. marketing from the ground up by building the content engine and demand programs that turn skilled nursing facilities and physician groups into customers. Execute multi-channel, account-based campaigns to acquire new facilities, activate champions to get beds live, and drive land-and-expand plays to grow accounts. Own the Dozee brand narrative, define positioning, and ensure clinical accuracy across all touchpoints while developing solution briefs, case studies, and sales enablement assets. Manage full-funnel demand generation across email, LinkedIn, search, and events, tied directly to pipeline, while building the martech stack and reporting that ties marketing to revenue. Lead a lean team and manage agencies to execute these growth strategies.
Required Qualifications
- 8–12 years in B2B marketing
- 3+ years leading a function or team
- experience in healthcare, medical devices, digital health, or SaaS selling into provider organizations
- Hands-on experience marketing to healthcare providers — SNFs, post-acute / long-term care, hospitals, or physician groups
- experience marketing to both clinical and administrative buyers (administrators, DONs, medical directors)
- A track record building demand generation from near-zero in an early-stage or scaling company
- Land-and-expand or account-based marketing experience in a considered, multi-stakeholder sale
- Familiarity with remote-monitoring and care-management reimbursement (RPM, PCM, BHI; CPT-based programs)
- ability to get fluent fast" in remote-monitoring and care-management reimbursement, "Comfort operating in a regulated, FDA-cleared medical-device environment
- formal clinical and regulatory review" experience, "Exceptional at using AI and LLMs to accelerate research, content creation, campaign execution, personalization, analytics, and experimentation
- maintaining clinical accuracy, brand quality, and human judgment" while using AI, "An exceptional writer and editor who turns clinical and reimbursement complexity into simple, credible stories
- produces the collateral, not just briefs
- Full-funnel demand generation
- ABM, email, LinkedIn, paid search, SEO, webinars, and field / event marketing
- mapped to pipeline
- Marketing operations & martech
- CRM and marketing automation (e.g., HubSpot, Salesforce, or Marketo)
- lead scoring, attribution, and analytics
- Sales enablement
- Decks, battlecards, and talk tracks that help reps win
- Analytics & rigor
- Fluent in funnel metrics (MQL → SQL → pipeline → revenue)
- able to prove marketing's contribution
- Hires and leads a lean team
- manages agencies and freelancers
- moves fast without losing polish
Desired Qualifications
- ideally in healthcare, medical devices, digital health, or SaaS selling into provider organizations
- experience in healthcare, medical devices, digital health, or SaaS selling into provider organizations
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