Head of Marketing– D-PLEX100
HybridAtlanta, Georgia, United States
Job Summary
Own US brand strategy and launch for D-PLEX100, a DRG-reimbursed surgical anti-infective, by developing the integrated marketing plan, positioning, and value proposition aligned to reimbursement pathways. Lead cross-functional launch readiness and in-line execution, ensuring timely medical/legal/regulatory review and deployment of campaigns for hospital and surgical settings. Build account-level adoption strategies to win formulary approval and drive protocol inclusion at target institutions through P&T submission tools and pull-through plans. Manage a small brand team, including two direct reports, while directing external agencies and partnering with Market Access, Medical Affairs, and Sales. Commission market research to inform strategy and collaborate with KOLs to gather insight on surgeon and pharmacy decision-making.
Required Qualifications
- Bachelor's degree in Marketing, Life Sciences, Business, or a related field
- 12+ years in the pharmaceutical or biotech industry
- 6+ years of US in-line marketing and launch experience
- Experience marketing DRG-reimbursed inpatient or hospital-administered products where institutional P&T / formulary access governs adoption
- Prior people-management experience, with a track record of hiring, developing, and leading marketing talent
- Proven ownership of brand strategy and launch for one or more products, including positioning, integrated planning, and cross-functional execution
- Proven ability to manage multiple brands or indications simultaneously in a fast-paced, evolving organization, with a hands-on, collaborative approach
- Strong cross-functional leadership and communication skills, including the ability to align a field force and external agencies around a single brand strategy
- Experience partnering with Market Access/HEOR, Medical Affairs, Sales, and Regulatory on compliant promotional and educational content
- Willingness to travel ~20–30% (including conferences, sales meetings, and field rides)
- Must be able to sit for long periods of time
- While performing the duties of the job, the employee is frequently required to stand; walk; sit; talk and/or hear
- May occasionally climb stairs and/or ride elevators
- The employee must occasionally lift and/or move up to 25 pounds
- Employee must be able to manipulate keyboard, operate a telephone and hand-held devices
Desired Qualifications
- MBA or advanced degree
- Hospital anti-infective, surgical, or other inpatient buy-and-bill product experience
- Direct experience building P&T / formulary access strategy and pull-through for an institutionally governed product
- Familiarity with inpatient reimbursement and coding dynamics (MS-DRG, new technology add-on payment / NTAP, HCPCS/J-code strategy) and antimicrobial-stewardship / infection-prevention stakeholders
- Launch experience with an in-licensed or newly acquired asset
- Drug-device combination or novel-delivery product marketing experience
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