Head of Marketing– D-PLEX100
HybridWoburn, Massachusetts, United States
Job Summary
Own US brand strategy and launch for D-PLEX100, a DRG-reimbursed surgical anti-infective, by developing the integrated marketing plan and executing campaigns aligned with reimbursement pathways. Build account-level adoption strategies to secure formulary approval and protocol inclusion at target institutions through P&T submission tools and pull-through plans. Lead cross-functional launch readiness, partnering with Market Access, Medical Affairs, and external agencies to deliver compliant materials and training. Manage a two-person brand team, including a Director and Senior Manager, while collaborating with sales, regulatory, and program management to drive adoption. Monitor brand performance and market dynamics to optimize strategy and inform tactical pivots.
Required Qualifications
- Bachelor's degree in Marketing, Life Sciences, Business, or a related field
- 12+ years in the pharmaceutical or biotech industry
- 6+ years of US in-line marketing and launch experience
- Experience marketing DRG-reimbursed inpatient or hospital-administered products where institutional P&T / formulary access governs adoption
- Prior people-management experience, with a track record of hiring, developing, and leading marketing talent
- Proven ownership of brand strategy and launch for one or more products, including positioning, integrated planning, and cross-functional execution
- Proven ability to manage multiple brands or indications simultaneously in a fast-paced, evolving organization, with a hands-on, collaborative approach
- Strong cross-functional leadership and communication skills, including the ability to align a field force and external agencies around a single brand strategy
- Experience partnering with Market Access/HEOR, Medical Affairs, Sales, and Regulatory on compliant promotional and educational content
- Willingness to travel ~20–30% (including conferences, sales meetings, and field rides)
- Must be able to sit for long periods of time
- While performing the duties of the job, the employee is frequently required to stand; walk; sit; talk and/or hear
- May occasionally climb stairs and/or ride elevators
- The employee must occasionally lift and/or move up to 25 pounds
- Employee must be able to manipulate keyboard, operate a telephone and hand-held devices
Desired Qualifications
- MBA or advanced degree
- Hospital anti-infective, surgical, or other inpatient buy-and-bill product experience
- Direct experience building P&T / formulary access strategy and pull-through for an institutionally governed product
- Familiarity with inpatient reimbursement and coding dynamics (MS-DRG, new technology add-on payment / NTAP, HCPCS/J-code strategy) and antimicrobial-stewardship / infection-prevention stakeholders
- Launch experience with an in-licensed or newly acquired asset
- Drug-device combination or novel-delivery product marketing experience
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