Head of Marketing & Content
$80,000–$120,000 year
On-siteAnaheim, California, United States
Job Summary
Build a high-output marketing and content engine by shooting video, editing footage, writing copy, and interviewing employees to produce approximately five pieces of daily content. Own strategy and execution for LinkedIn, including thought leadership, customer engagement, and recruiting content, while managing newsletters, CRM data, and outside SDR agencies to drive pipeline and revenue. Develop messaging, create sales collateral, and track lead quality to connect marketing activity directly to commercial results. Operate independently on the manufacturing floor to turn shop floor activity into compelling stories and eventually deploy this playbook across the broader Metal Solutions platform.
Required Qualifications
- Excellent writing ability
- Strong content creation skills
- Video shooting and editing experience
- Deep understanding of LinkedIn
- Strong marketing strategy instincts
- Experience across multiple digital channels
- Experience working directly with sales teams
- Experience managing SDR agencies, lead generation partners, or outbound campaigns
- Strong analytical instincts and an ability to connect marketing activity to commercial results
- The ability to understand technical products and communicate them simply
- The ability to operate independently without a large marketing team underneath you
- High standards for creative quality combined with the ability to produce content at high volume
- Experience using AI to dramatically increase content production and editing speed
- SEO and website management experience
- CRM experience
- Industrial, manufacturing, infrastructure, aerospace, defense, construction, engineering, or technical B2B experience
- This is an in person role, five days per week
- Being physically present is fundamental to the job
Desired Qualifications
- AI experience is a major plus
- We want someone who understands how to use AI tools to accelerate video and content editing, research, repurposing, automation, and overall production volume without sacrificing quality
- Strong practical SEO experience
- Ideally, you understand keyword strategy, on page SEO, content strategy, website management, analytics, and the fundamentals of technical SEO
- Ideally, you understand how to use AI tools to accelerate video and content editing, research, repurposing, automation, and overall production volume without sacrificing quality
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