Head of Marketing & Communications - Kings League Americas
On-siteNaucalpan de Juárez, México, Mexico
Job Summary
Define and execute the LATAM marketing strategy with a digital-first approach, translating global brand positioning into culturally relevant initiatives for Mexico and LATAM. Lead regional communications and PR, managing media relations, corporate messaging, reputation management, and crisis communications. Drive audience growth by building creator and influencer partnerships while optimizing acquisition and retention through data insights. Maximize revenue by leading merchandising, e-commerce, and commercial partnership campaigns to boost ticketing demand and attendance. Build and lead a high-performing team, manage budgets, and continuously optimize marketing effectiveness across the region.
Required Qualifications
- 8+ years of experience in marketing, communications, brand, or audience growth leadership roles
- Proven track record driving brand growth, audience engagement, and community building at scale
- Experience in sports, media, entertainment, digital platforms, or other consumer-facing industries
- Strong expertise in digital marketing, content ecosystems, and creator/influencer strategies
- Experience leading integrated marketing, communications, and PR initiatives
- Proven ability to lead high-performing teams in fast-paced environments
- Bachelor's degree in Marketing, Communications, Business, or a related field
- Fluency in English and Spanish
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