Head of Marketing - China
On-siteBeijing, Beijing, China
Job Summary
Lead company marketing in China by building presence and reputation across the mobile growth ecosystem. Develop relationships with customers, partners, agencies, MMPs, and industry communities while identifying key events and partnerships for strategic engagement. Partner with China Sales on target accounts, pipeline, and market priorities to build programs that open doors and deepen relationships. Own event and community strategy, including conferences, dinners, and roundtables, while developing localized content, thought leadership, and market insights. Manage WeChat and other local channels, focusing on distribution and engagement, and use customer success stories to strengthen credibility. Bring market intelligence and emerging trends back to the broader team.
Required Qualifications
- 8+ years of B2B marketing experience
- senior-level experience in China
- experience in mobile ad tech
- app marketing
- mobile measurement
- a closely related industry
- Strong network and credibility within the Chinese mobile ecosystem
- Experience working for a US-based or international technology company
- Proven ability to independently own marketing for a market or region
- Strong experience across field marketing
- Strong experience across content
- Strong experience across partnerships
- Strong experience across community
- Strong experience across sales support
- Comfortable moving between strategy and hands-on execution
- Excellent Mandarin
- strong English communication skills
- Experience managing agencies
- Experience managing external partners
Hiring someone like this?
Get your role in front of qualified candidates on Sorce.