Head of Marketing, China
On-siteShenzhen Shenzhen, Guangdong, China
Job Summary
Lead Bidease's marketing presence across the Chinese mobile ecosystem by building relationships with customers, agencies, and industry players while driving awareness and commercial momentum. Own the China event and community strategy, including conferences, dinners, and roundtables, alongside developing localized content, thought leadership, and market insights. Partner closely with China Sales on target accounts and pipeline, then bring competitive intelligence and emerging trends back to the global team. Manage WeChat and local channels with a focus on distribution and engagement, supported by strong Mandarin and English skills. As the first dedicated marketing hire in the market, you will operate independently to deepen Bidease's credibility and support key opportunities within the mobile ad tech industry.
Required Qualifications
- 8+ years of B2B marketing experience
- senior-level experience in China
- experience in mobile ad tech
- app marketing
- mobile measurement
- a closely related industry
- Strong network and credibility within the Chinese mobile ecosystem
- Experience working for a US-based or international technology company
- Proven ability to independently own marketing for a market or region
- Strong experience across field marketing
- Strong experience across content
- Strong experience across partnerships
- Strong experience across community
- Strong experience across sales support
- Comfortable moving between strategy and hands-on execution
- Excellent Mandarin
- strong English communication skills
- Experience managing agencies
- Experience managing external partners
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