Head of Marketing and Communication, Greater China
On-siteShanghai, Shanghai, China
Job Summary
Plan and implement the 360 Marketing & Communication strategy in Greater China, optimizing brand awareness through content, storytelling, and activations across media, social, PR, events, and celebrity partnerships. Manage the annual marketing budget, coordinate internal teams, and ensure deadlines are met while reviewing local insights to identify commercial opportunities. Lead a diverse team in resource planning, recruitment, and development, establishing key metrics to track ROI and inform business decisions. Define media and influencer strategies, oversee digital channels, and organize events to support retail distribution and new store openings. Report to the President, APAC & Greater China.
Required Qualifications
- 8 years of experience in luxury industry
- holding several high positions in Marketing / PR related
- exposure in Greater China markets
- Degree holder
- prefer fashion, marketing or business management major
- Fluent English
- Fluent Chinese
- Strong business sense
- clientele
- comfortable in managing multiple projects
- Strong at planning
- organizing
- controlling
- prioritizing
Desired Qualifications
- prefer fashion, marketing or business management major
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