Head of Marketing @ AI-powered Personal Growth Startup
$160,000–$190,000 year
Hybrid · Los Angeles, California, United States
Job Summary
Head of Marketing leads end-to-end growth strategy, owns creative quality across every customer-facing surface including ads, landing pages, App Store presence, push, email, social, and PR; builds and leads the creative engine, generating hooks and artifacts at volume while editing ruthlessly; develops ICP mastery and a strong thesis on user definition, decision-making, and messaging; partners closely with the CEO on brand stewardship for a therapeutic product; designs measurement scaffolding with clean experiments and baselines; owns funnel performance across acquisition, activation, engagement, and retention in partnership with product; directs and elevates external and internal creative talent including writers, designers, and agencies; role designed as a path to CMO at scale.
Required Qualifications
- 8+ years of senior marketing experience with a portfolio of consumer brand work you can point to and defend line by line
- Experience scaling a consumer subscription app from early traction to meaningful scale
- Strong creative instincts paired with operational discipline and analytical rigor
- Ability to write compelling copy and explain clearly why it works
- Real interest in mental health, psychology, behavior change, or personal growth
- Product-fluent mindset with strong understanding of engagement, retention, and consumer behavior
- Strong brand stewardship instincts with sensitivity toward tone, trust, and authenticity
- Preference for focus and depth over running multiple shallow experiments simultaneously
- High-agency, low-ego operator who moves quickly and takes ownership
- Personal connection to self-reflection, therapy, or personal development is strongly preferred
Apply with one swipe on Sorce. We auto-fill applications and apply on your behalf — no cover letters, no 40-minute forms.
Hiring someone like this?
Get your role in front of qualified candidates on Sorce.