Head of Marketing
On-siteQueenstown, Otago, New Zealand
Queenstown, Otago, New ZealandOn-sitePart TimeSenior LevelSmall
Part TimeSenior LevelSmall
Job Summary
Lead the development and execution of the overall marketing strategy to support business growth, including annual and quarterly planning, brand positioning, and performance marketing across digital and offline channels. Drive customer lifecycle and retention strategies while managing budgets and leading a team focused on high performance. Collaborate with Sales, Product, and Customer Care to ensure a connected guest experience and influence organizational priorities aligned with leadership goals. Measure success through growth in qualified demand, bookings, revenue, and customer lifetime value.
Required Qualifications
- Marketing leadership experience
- Strong understanding of brand, performance, and lifecycle marketing
- A track record of delivering marketing strategies that drive measurable commercial outcomes
- Strong analytical capability and comfort using data to guide decisions and optimisation
- Excellent communication skills, with the ability to influence across teams and stakeholders
- Leadership experience, including developing, coaching, or guiding others
- A collaborative approach and alignment with Active Adventures' values and ways of working
- You're someone who cares about creating meaningful customer experiences and understands how marketing plays a critical role in bringing those to life
Desired Qualifications
- Marketing leadership experience
- Strong understanding of brand, performance, and lifecycle marketing
- A track record of delivering marketing strategies that drive measurable commercial outcomes
- Strong analytical capability and comfort using data to guide decisions and optimisation
- Excellent communication skills, with the ability to influence across teams and stakeholders
- Leadership experience, including developing, coaching, or guiding others
- A collaborative approach and alignment with Active Adventures' values and ways of working
- You're someone who cares about creating meaningful customer experiences and understands how marketing plays a critical role in bringing those to life
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