Head of Marketing | $130K-$175K USD + Bonus + Equity + Remote | Award Winning AI Marketing SaaS (MarTech)
$1,040,000–$1,040,000 year
RemoteUnited States or Canada
Job Summary
Build the marketing function from the ground up, creating scalable systems, processes, and GTM strategy. Personally recruit, enable, and grow affiliate, creator, influencer, referral, and ecosystem partners to generate qualified pipeline for the sales team. Own budget allocation, channel strategy, forecasting, and performance measurement while developing positioning, founder thought leadership, and category-defining content. Execute SEO, AEO, and LLM visibility strategies to increase discoverability and drive measurable revenue growth. Use AI and automation to improve execution speed and build repeatable acquisition systems that reduce founder-led growth dependence. Market directly to ecommerce brands, DTC brands, agencies, and companies within the ecommerce ecosystem. Partner closely with leadership on GTM strategy, product positioning, and revenue targets. This hands-on individual contributor role requires 5 to 10+ years of B2B marketing experience scaling affiliate and partnership programs for early-stage SaaS or MarTech companies selling to ecommerce brands.
Required Qualifications
- 5 to 10+ years of hands on B2B marketing experience (B2B SaaS or MarTech company selling products or services to ecommerce brands.)
- Experience owning the full marketing function or serving as one of the earliest marketing hires, with responsibility for GTM strategy, positioning, messaging, pipeline generation, and marketing execution.
- Deep experience personally building and scaling affiliate, creator, influencer, referral, and partnership programs, including partner recruitment, enablement, activation, and measurable revenue growth.
- Proven track record of generating qualified pipeline and revenue through partnership led marketing, with ownership of marketing sourced pipeline, revenue, forecasting, and ROI.
- Experience creating founder thought leadership, category positioning, website messaging, and content that establishes a company as a market leader.
- Demonstrated experience building marketing systems, processes, and GTM programs from scratch in a fast moving startup environment with a strong builder mentality.
- Working knowledge of SEO, AEO, LLM visibility, AI search optimization, and how software buyers discover products through AI powered search.
- AI first operator who uses tools like ChatGPT, Claude, Perplexity, or similar platforms as part of their daily workflow to research, create content, automate work, and execute faster.
- Highly hands on individual contributor who still personally executes strategy, content, campaigns, and partner programs rather than primarily managing agencies, freelancers, or large teams.
- Candidates whose experience is primarily in general demand generation, paid media, brand marketing, product marketing, lifecycle marketing, healthcare marketing, or industry partnerships without deep affiliate, creator, influencer, referral, or ecommerce partnership ecosystem experience are not a fit.
Desired Qualifications
- Experience from marketing agencies if they have personally built and run marketing programs for B2B SaaS or MarTech clients selling to ecommerce brands, owned the GTM strategy, and were accountable for pipeline and revenue results.
Hiring someone like this?
Get your role in front of qualified candidates on Sorce.