Head of LiveOps | Betty CA
On-siteSofia, Sofia-Capital, Bulgaria
Job Summary
Design and test promotional mechanics using gamification to drive retention and reactivation, while constantly analyzing campaign effectiveness and reward value. Prepare and manage the promotional calendar with the LiveOps team to ensure continuous player experience improvement. Propose and deliver against reward budgets, aiming to beat performance targets across all customer journey segments from onboarding to reactivation. Manage a hyper-focused team centered on specific player segments and collaborate with VIP, Product, Analytics, and CRM teams to optimize the journey. Utilize LiveOps tools strategically and report directly to the VP of Live Ops.
Required Qualifications
- Experience in roles in gaming ranging across CRM, Casino, Game Ops, Product and Analytics
- Strong understanding of player behaviors, segmentation and personalization strategies
- Proven ownership of key metrics, with a track record of driving player retention and revenue
- Numerically strong and capable of managing a budget whilst being able to identify how they can beat their targets
- Quantitative and Qualitative analytical capabilities, prioritizing metric-driven approaches to decision-making
- Ability to learn quickly and adapt to changing circumstances
- Excellent organizational and time management skills
- Proactive team player who takes responsibility for outcomes and isn't afraid to challenge ideas to find better solutions
- Fluency in English
- Ability to express your thoughts with clarity while demonstrating an excellent grasp of different points of view during discussions
- Cultural fit is essential — we are looking for someone who thrives in a high-ownership environment, takes responsibility for results, and actively learns from both successes and failures
Desired Qualifications
- Experience in SQL or similar is a plus
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