Head of Lead Generation - Remote - FS453
RemoteIndia
Job Summary
Develop and execute a comprehensive lead generation and demand generation strategy to drive qualified leads and revenue growth for the India Global Capability Center. Lead and mentor a team of marketing experts while managing campaigns across Google Ads, paid social, SEO, and regional platforms. Leverage marketing automation and AI-driven tools to create, track, analyze, and optimize for ROI, ensuring seamless lead nurturing and pipeline management. Identify creative, out-of-the-box tactics suited to Indian and global audiences, collaborating cross-functionally with sales, content, and product teams to align messaging. Own reporting and forecasting of lead generation KPIs for senior leadership while championing the integration of emerging technologies to improve targeting and campaign efficiency. Manage budgets and vendor relationships to maximize marketing spend efficiency.
Required Qualifications
- 10+ years of proven experience in lead generation, demand generation, or digital marketing
- significant experience in the Indian and global markets
- at least 2-3 years in a leadership/managerial capacity
- worked in generating leads with north American prospects
- successfully navigated through the market dynamics
- Hands-on expertise with lead generation relevant tools
- marketing automation and analytics tools relevant to campaigns
- leveraged AI to drive demand, improve targeting, and increase campaign efficiency
- A track record of driving measurable results through creative and unconventional lead generation strategies
- Strong analytical skills with the ability to interpret data and make data-driven decisions
- Experience influencing and mentoring a marketing colleagues based in India
- in a fast-paced, target-driven environment
- Excellent communication and stakeholder management skills
- collaborate effectively with sales and leadership teams
- A growth mindset with a genuine passion for experimentation, innovation, and continuous learning
Desired Qualifications
- Bachelor's degree in marketing, Business, or related field is preferred
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