Head of KOL - Kraken Pro
RemoteUnited Kingdom or Mexico
Job Summary
Build and lead Kraken's global KOL strategy and execution, managing a regional BD team focused on scaling processes to source, contract, and manage influencers across technology, agency relationships, and commercial planning. Ensure compliance with financial influencer laws worldwide through appropriate disclaimers, content monitoring, and compensation terms while enabling the team to negotiate attractive deals that deliver strong ROI. Attract top KOLs across futures, margin, spot, and prop trading categories, developing scalable strategies that arm partners with positioning highlighting Kraken Pro's differentiators. Identify local-first ideas that generate attention and drive strong CTAs, then define and evolve global program benefits to deepen engagement and scale affiliate marketing. Measure partnership results to adjust strategy and deal structures, leveraging advanced marketing analytics to support growth ideas grounded in logic and data.
Required Qualifications
- 5+ years in the crypto space
- experience building out a KOL program
- Significant experience with crypto KOLs, especially traders
- A proven track record in growing new users in a highly competitive and regulated environment
- Experience working with partners in regions all over the world
- Advanced crypto knowledge including how crypto products work, crypto revenue models, and crypto players in different regions
- Existing relationships with crypto and adjacent industry influencers
- Experience with software to manage KOLs across a deal's lifecycle and scaling processes to handle hundreds of KOLs
- Experience across a large product suite
- Strong experience in marketing analytics, including how to measure partnership success
Desired Qualifications
- growth ideas grounded in logic and data
- capable of supporting their ideas and persuading others to enact them
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