Head of KOL - Kraken Pro
$116,600–$259,700 year
RemoteUnited States
Job Summary
Lead Kraken's global KOL strategy and execution by managing a regional BD team focused on scaling processes to source, contract, and manage influencers. Ensure compliance with financial influencer laws worldwide through appropriate disclaimers, content monitoring, and compensation terms. Enable the BD team to negotiate attractive deals that deliver strong ROI while attracting top KOLs across futures, margin, spot, and prop trading categories. Develop scalable strategies that arm partners with positioning highlighting Kraken Pro's differentiators and identify local-first ideas to drive attention and conversion. Define global program benefits to deepen engagement and measure results to adjust strategy and deal structures.
Required Qualifications
- 5+ years in the crypto space
- experience building out a KOL program
- Significant experience with crypto KOLs, especially traders
- A proven track record in growing new users in a highly competitive and regulated environment
- Experience working with partners in regions all over the world
- Advanced crypto knowledge including how crypto products work, crypto revenue models, and crypto players in different regions
- Existing relationships with crypto and adjacent industry influencers
- Experience with software to manage KOLs across a deal's lifecycle and scaling processes to handle hundreds of KOLs
- Experience across a large product suite
- Strong experience in marketing analytics, including how to measure partnership success
Desired Qualifications
- we are looking for people that have growth ideas grounded in logic and data, while being capable of supporting their ideas and persuading others to enact them
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