Head of Integrated Marketing, Senior Director
$275,000–$350,000 year
On-siteNew York, United States
Job Summary
Translate the Firm's narrative, investment capabilities, and strategic priorities into integrated campaigns, content, and brand experiences across web, digital channels, presentations, and video. Lead firmwide initiatives to strengthen brand awareness among investors, private equity sponsors, and employees by overseeing content strategy, creative services, and social media. Partner with senior stakeholders to develop thought leadership, educational materials, and scalable processes that align messaging with business objectives. Manage external agencies and vendors to deliver insight-driven programs while establishing performance metrics to evaluate campaign effectiveness. Build a high-performing team culture that balances strategic thinking with executional excellence.
Required Qualifications
- Bachelor's degree
- 15+ years of experience in marketing, content strategy, brand marketing or communications
- 10+ years of experience leading and developing marketing teams
- Experience leading thought leadership strategies, integrated campaigns and digital content programs across multiple audiences and channels
- Ability to translate complex investment and market topics into clear, compelling marketing strategies and content
- Strong understanding of brand positioning, messaging architecture and content governance
- Working knowledge of advertising strategy, paid media, digital promotion and campaign analytics
- Demonstrated success in managing teams, developing talent and fostering accountability
- Experience partnering with senior executives, investment professionals, sales teams, communications teams and Legal & Compliance stakeholders
- Proven ability to build scalable processes, frameworks and operating models within a complex organization
- Excellent written and verbal communication skills
- Strong editorial judgment and storytelling capabilities
- Meticulous attention to detail
- Commitment to delivering high-quality work
- Demonstrated ability to effectively leverage AI tools in day-to-day work
- Strong critical thinking to assess accuracy, limitations and appropriate use of AI generated outputs
- Enthusiasm for working in office and creating a Gold Standard hybrid work culture
- Ability to develop integrated marketing campaigns targeted at private equity firms and investors
- Ability to evaluate outcomes based on business outcomes
- Ability to combine a strong understanding of competitors and clients to differentiate capabilities
- Ability to lead complex project plans, drive progress and track timelines
- Ability to identify resources and materials needed for success
- Ability to identify relevant Key Performance Indicators (KPIs) and interpret data to evaluate marketing programs
Desired Qualifications
- Advanced degree
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