Head of Industry Marketing
$195,000–$235,000 year
On-site · San Francisco, California, United States
Job Summary
Head of Industry Marketing to own go-to-market strategy across core verticals. Define positioning, messaging, and ICP definitions for each industry, partnering with Sales, Product, and Growth to turn strategy into pipeline and revenue. Responsibilities include deriving market intelligence, developing vertical GTM programs, crafting differentiated value propositions, enabling sales with battlecards and primers, planning ABM campaigns and field events, and ensuring cross-functional alignment to translate product capabilities into vertical-specific value. Candidate should bring 10+ years in product/industry marketing, proven vertical GTM ownership, strong storytelling, experience with enterprise sales, and ability to influence complex deals. Preferred exposure to complex, regulated industries, launching new vertical motions, and familiarity with AI/CX landscapes.
Required Qualifications
- 10+ years of experience in product marketing or industry/solutions marketing, ideally at a B2B SaaS company
- Owned a vertical or segment GTM strategy, not just executed campaigns
- Strong messaging strategist who can develop a point of view and translate it into narratives
- Experience with enterprise sales teams and influencing multi-stakeholder deals
- Ability to define structure others will execute against
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