Head of Growth - Remote/Worldwide
RemotePakistan
Job Summary
Develop and execute a full-funnel growth strategy to drive new customer acquisition, retention, and revenue across paid media, lifecycle marketing, and digital channels. Manage budget allocation to maximize CAC/LTV efficiency while analyzing metrics, conducting A/B tests, and iterating on strategies based on performance data. Lead and develop a growth team including specialists in paid media, retention, and analytics, partnering with cross-functional teams to optimize the customer journey. Continuously explore new channels, creative formats, and AI-driven automation solutions to unlock scale. This role requires 5+ years in growth marketing and deep expertise in DTC metrics, with a focus on driving measurable customer lifetime value for Pro Coffee Gear's espresso machines.
Required Qualifications
- 5+ years in growth marketing, performance marketing, or ecommerce marketing
- Strong expertise in paid acquisition (Meta, Google) and lifecycle marketing (email, SMS, retention), and digital marketing (SEO, affiliate marketing, influencer marketing)
- Data-driven mindset with experience in A/B testing, funnel optimization, and LTV/CAC modeling
- Leadership experience has led a team before
- Deep understanding of DTC/ecommerce metrics (CAC, LTV, AOV, conversion rates)
- Experience with modern marketing tools, AI, and automation
- Bachelor's degree in Business Administration, Marketing, or a related field
- CV in English
Desired Qualifications
- Bachelor's degree in Business Administration, Marketing, or a related field (preferred)
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