Head of Growth Marketing - Subscription & Revenue
On-siteBengaluru, Karnataka, India
Job Summary
Own subscription revenue and P&L for four distinct apps (Gyan TV, Sahi English, Poster Maker, Matrimony), managing total revenue, LTV, and CAC rather than isolated ROAS targets. Direct performance marketing across Meta, Google, and emerging channels while diversifying away from single-platform dependence, and lead ASO, organic pull, and vernacular-first creative testing. Design pricing, packaging, trial design, and win-back strategies to optimize monetization mechanics, ensuring alignment between ad promises and in-app delivery. Allocate marketing budgets and headcount across businesses with different LTV curves, building a multi-function team for performance marketing, lifecycle/CRM, creative, and growth analytics. Establish rigorous reporting frameworks for blended ROAS, payback visibility, and proper attribution using MMM. Partner with product heads as an equal to integrate monetization and growth early in roadmap discussions.
Required Qualifications
- You've owned a revenue P&L before
- Ideally in a subscription business
- You've run growth across more than one product or business line at once
- Made real trade-off calls between competing bets with a shared budget
- Know India consumer subscription mechanics cold
- UPI autopay/e-mandate economics
- Low-ARPU high-volume funnels
- Vernacular creative at scale
- Fluent in ad-platform policy and account health
- Built compliant creative guidelines and resilient account structures for a regulated or heavily scrutinized category
- Fintech-adjacent
- Matrimony
- Health
- Can talk unit economics without notes
- CAC
- Payback period
- Cohort LTV
- Blended and channel ROAS
- MMM/attribution stack underneath them
- Built a marketing org
- Hiring
- Structuring
- Managing performance/CRM/creative/ASO/analytics functions
- Have a real network across ad platforms, agencies, and creative supply
Desired Qualifications
- Experience across more than one India consumer category
- Edtech
- Matrimony
- Content
- Fintech
- A product-led growth instinct
- Think about monetization as something built into the product experience
- Not layered on top of it
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