Head of Growth Marketing
$160,000–$220,000 year
On-siteSan Francisco, California, United States
Job Summary
Set Rec's growth marketing strategy and execute day-to-day campaigns, systems, and assets to turn market demand into qualified pipeline. Drive awareness and generate high-quality pipeline in partnership with Sales, developing account-based and market-based programs for municipal Parks and Recreation and emerging private segments. Operate confidently inside HubSpot and modern B2B stacks, using AI-enabled workflows to improve account research, personalization, content production, and performance analysis. Own the growth marketing budget, make disciplined tradeoffs across channels and vendors, and build reporting that connects marketing activity to revenue outcomes. Lead a small, high-performing marketing function while managing external agencies and contractors to extend capacity. Partner closely with Sales, Product, Customer Experience, and Executive Leadership to ensure alignment with company priorities and revenue goals.
Required Qualifications
- 10+ years of B2B SaaS marketing experience
- leadership roles in high-growth companies
- track record of driving measurable pipeline and revenue impact
- Proven success balancing strategic thinking with hands-on execution in lean, fast-moving organizations
- Deep experience building demand generation programs, pipeline development motions, and campaign systems that produce qualified opportunities, not just activity
- Experience with ABM, target-account activation, or high-consideration sales motions where marketing must work tightly with Sales to influence complex buying processes
- Hands-on proficiency with HubSpot or similar marketing automation / CRM systems
- Strong understanding of marketing measurement, attribution, forecasting, budgeting, and ROI analysis
- Exceptional written and verbal communication skills
- ability to influence executives and cross-functional partners
- Proven ability to partner closely with Sales, Product, Customer Experience, and Executive Leadership to drive company growth
- Work location: San Francisco — in-office most days at our FiDi SF office
Desired Qualifications
- HubSpot certification
- Strong curiosity for AI-powered GTM technologies and next-generation tools across SEO/AEO, intent, attribution, personalization, and campaign execution
- Experience building high-performing teams
- effectively leveraging agencies, contractors, and vendors to extend capacity
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