Head of Growth Marketing
On-siteBerlin, State of Berlin, Germany or Copenhagen, Capital Region, Denmark
Berlin, State of Berlin, Germany or Copenhagen, Capital Region, DenmarkOn-siteFull TimeSenior Level
Full TimeSenior Level
Job Summary
Set growth strategy across acquisition, activation, and retention while partnering with Revenue to drive pipeline and manage CAC/LTV. Lead and coach a cross-border team of three, building test-and-learn roadmaps with clear hypotheses for every experiment. Own end-to-end marketing including brand storytelling, product launches, community events, and sales enablement. Manage the marketing budget and tooling stack, prioritizing SEO, paid acquisition, and lifecycle campaigns. Based in Berlin or Copenhagen with a focus on European multi-market expansion.
Required Qualifications
- deep, hands-on expertise in growth marketing — acquisition, activation, retention, and the experimentation discipline that connects them
- know how to run that engine inside a trust-driven, considered-purchase market
- own marketing end-to-end — growth, brand, content, product marketing, community, and events
- work closely with our CRO and partnering with Product to turn what we do into a story churches trust, and a pipeline that proves it
- shape the growth strategy, the team, and the tooling that takes us and our customers to the next level
- based in Berlin or Copenhagen
- set the direction: which markets, which motions, which channels
- own marketing's contribution to the pipeline (CAC, LTV, conversion)
- lead, coach, and grow the team you inherit, and manage the budget and tools behind them
- build a test-and-learn roadmap, always with a clear hypothesis behind every experiment
- make sure a church sees ChurchDesk as a partner, not a vendor
- shipped positioning, messaging, and launches that landed, and partner naturally with Product
- built marketing as a growth function alongside Sales/Revenue, and write and edit well enough to set the tone for your team
- confident in English
- hands-on experience with HubSpot or a similar CRM
- hands-on with SEO/content-led growth, paid acquisition, lifecycle/email, and partnerships
- a good instinct for what to prioritise when
- curious, hands-on, with a genuine track record of designing and learning from growth experiments that moved acquisition, activation, or retention
- +5 years in marketing, including +3 years leading a team in B2B SaaS
- ideally across countries
Desired Qualifications
- Danish, German, Norwegian or Dutch is a plus
- Worked at a company in the roughly €5M–€20M ARR range and helped it scale
- European multi-market go-to-market experience, especially DACH and the Nordics
- Familiarity with a modern growth/martech stack (product analytics, experimentation tooling, marketing automation)
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