Head of Growth

Own paid and organic acquisition end-to-end, creator-side and fan-side, while building and managing the full channel portfolio including YouTube placements, SEM, paid social, podcasts, partnerships, and affiliates. Replace blended LTV:CAC and survey-based triangulation with a real multi-touch attribution model and use payback period as the primary scaling lever. Own creator activation and conversion at every stage, drive ARPU optimisation, and build referral systems and viral loops across creators and fans. Design and run churn-reduction experiments, establish the cross-functional operating model with Product, Data, and Engineering, and build high-velocity experimentation infrastructure with clear metrics and feedback loops. Build and scale a Growth org from scratch, create dashboards, testing frameworks, and forecasting systems that scale with the business, and take combined marketing-led and product-led GMV cohorts toward $250M+ run-rate in the first 12 months.