Head of Growth - D2C
On-siteGurugram, Haryana, India
Job Summary
Build and scale the full growth pipeline across acquisition, activation, and retention for wearables and future products. Lead multi-channel paid acquisition across Google, Meta, TikTok, and affiliates while driving CAC efficiency and ROAS optimization. Architect country-specific launch playbooks for marketplace expansion on Amazon and international D2C stores. Establish rigorous attribution, funnel analytics, and predictive models to scale spend profitably. Build a high-performing content engine powering SEO, product storytelling, and data-led inbound conversion. Foster a global community through UGC, beta groups, and lifecycle marketing while driving retention via email, WhatsApp, and in-app personalization.
Required Qualifications
- Proven D2C growth experience
- Ideally in a consumer electronics, wearables, or health-tech environment
- Hands-on expertise with Shopify
- Hands-on expertise with performance platforms
- Hands-on expertise with attribution tools
- Hands-on expertise with analytics stacks
- 5+ years of experience
- Track record of scaling revenue
- Track record of launching products internationally
- Strong EQ + IQ balance
- Builder's mindset
- Ownership
- Scrappiness
- Global exposure
- High adaptability
Desired Qualifications
- B.Tech/MBA from a reputed institution
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