Head of Growth
On-siteTallinn, Harjumaa, Estonia
Job Summary
Own the commercial growth strategy and client growth roadmap for the investing business, driving acquisition, activation, retention, and assets under administration. Define target audiences, positioning, and go-to-market plans while building growth channels across paid media, partnerships, affiliates, and lifecycle marketing. Lead client acquisition and reactivation efforts to increase funded accounts, invested balances, and long-term engagement, collaborating closely with Product to improve onboarding and conversion. Track key metrics including CAC, LTV, and retention rates while ensuring all activities remain compliant with global standards. Manage regional teams to localize growth plans for priority markets and build a high-performing growth function.
Required Qualifications
- 5+ years of experience in growth, commercial strategy, performance marketing, product growth or business development
- Proven experience scaling a digital financial product, investing platform, consumer app or marketplace business through periods of rapid growth
- Strong understanding of retail investing
- Proven track record of scaling digital financial products
- Strong analytical skills and comfort working with growth KPIs
- Experience managing acquisition funnels, campaigns, partnerships and lifecycle initiatives
- Ability to work cross-functionally with Product, Marketing, Compliance, BI and regional teams
- Commercial mindset with strong ownership and execution
- Clear communicator who can influence senior stakeholders
- Fluent English
Desired Qualifications
- Experience in investing, brokerage, wealthtech, fintech, gaming, betting or other highly competitive customer acquisition environments
- Experience launching new products, entering new markets or building unconventional growth channels
- A background in finance or fintech
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