Head of Growth

Job Summary

Required Qualifications

• •Experience growing products, services, or initiatives among niche communities with exceptional results
• •Exceptional ability to identify a company's core growth drivers
• •Ability to think across physical, digital, media, partnership, community, and product-led channels
• •Ability to manage both digital and human-led growth mechanics as part of a defined funnel
• •Ability to build high-leverage functions that prize conviction & trust over reach
• •Exceptional taste, aesthetics, and copywriting ability
• •Deep understanding of the customer, culture, and mentality of the market
• •Exceptional pulse on cultural moments and what makes things stand out
• •Ability to turn taste into a repeatable engine: converting brand instinct into an actionable, repeatable strategy that builds trust, magnetism, and intrigue
• •Strong understanding of modern distribution channels: how products and ideas travel across social, cultural, and niche channels to reach high-value audiences
• •Ability to build narrative and objectives into every touchpoint
• •Ability to build autonomous systems that discover, test, and act on new growth strategies
• •Ability to execute ruthlessly
• •Ability to plan and research diligently
• •Ability to curate tastefully
• •Exceptional organizational skills: managing complex budgets, timelines, briefs, and strategies in unison
• •Ability to hit deadlines and objectives on time
• •Ability to track, assess, and act on both qualitative and quantitative performance metrics
• •Ability to work cross-functionally with product, operations, and partnerships
• •Ability to withstand scrutiny and hold conviction
• •Confidence to make asks and drive an agenda working directly alongside the CEO
• •Hunger and ability to learn fast
• •Belief in seeking truth above all else
• •Ability to define and lead a D2C growth strategy across every channel — product, social, digital, content, partnerships, community, and beyond
• •Ability to attract, convert, and grow the accounts of the most sought-after customers in the world
• •Ability to build a team of specialist executors
• •Ability to use technology to automate where possible and human craft & taste where it matters
• •Ability to define and own a multi-channel growth strategy that magnetizes and retains the world's most valuable customers within Aurora's ecosystem
• •Ability to lead Aurora's external content strategy and execution across social, editorial, in-person, and specialist distribution channels
• •Ability to oversee the execution of Aurora events, experiences, and brand activations
• •Ability to ensure events, experiences, and brand activations reinforce the narrative and cultural position while driving conversions, engagement, and renewals
• •Ability to curate the highest-signal community of athletes, creatives, and founders globally
• •Ability to build and manage a team of specialist executors
• •Ability to define KPIs across the function
• •Ability to own the growth budget
• •Ability to report directly to the CEO
• •Ability to own engagement and conversion strategy across all touchpoints
• •Ability to establish the definitive product in a market of slow-moving, non-technology-enabled incumbents
• •Ability to empower the relationships, exploration, and longevity of those bold enough to move humanity forward
• •Ability to capture the interest, engagement, and conviction of the most discerning customers across the globe
• •Ability to build a magnetic function
• •Ability to define and lead the end-to-end expansion of the member community
• •Ability to work directly with the CEO
• •Ability to build a team of specialist executors
• •Ability to use technology to automate where possible and human craft & taste where it matters
• •Ability to define and lead a D2C growth strategy across every channel — product, social, digital, content, partnerships, community, and beyond
• •Ability to attract, convert, and grow the accounts of the most sought-after customers in the world
• •Ability to build a team of specialist executors
• •Ability to use technology to automate where possible and human craft & taste where it matters
• •Ability to define and own a multi-channel growth strategy that magnetizes and retains the world's most valuable customers within Aurora's ecosystem
• •Ability to lead Aurora's external content strategy and execution across social, editorial, in-person, and specialist distribution channels
• •Ability to oversee the execution of Aurora events, experiences, and brand activations
• •Ability to ensure events, experiences, and brand activations reinforce the narrative and cultural position while driving conversions, engagement, and renewals
• •Ability to curate the highest-signal community of athletes, creatives, and founders globally
• •Ability to build and manage a team of specialist executors
• •Ability to own the growth budget
• •Ability to define KPIs across the function
• •Ability to report directly to the CEO
• •Ability to own engagement and conversion strategy across all touchpoints
• •Ability to establish the definitive product in a market of slow-moving, non-technology-enabled incumbents
• •Ability to empower the relationships, exploration, and longevity of those bold enough to move humanity forward
• •Ability to capture the interest, engagement, and conviction of the most discerning customers across the globe
• •Ability to build a magnetic function
• •Ability to define and lead the end-to-end expansion of the member community
• •Ability to work directly with the CEO
• •Ability to build a team of specialist executors
• •Ability to use technology to automate where possible and human craft & taste where it matters
• •Ability to define and lead a D2C growth strategy across every channel — product, social, digital, content, partnerships, community, and beyond
• •Ability to attract, convert, and grow the accounts of the most sought-after customers in the world
• •Ability to build a team of specialist executors
• •Ability to use technology to automate where possible and human craft & taste where it matters
• •Ability to define and own a multi-channel growth strategy that magnetizes and retains the world's most valuable customers within Aurora's ecosystem
• •Ability to lead Aurora's external content strategy and execution across social, editorial, in-person, and specialist distribution channels
• •Ability to oversee the execution of Aurora events, experiences, and brand activations
• •Ability to ensure events, experiences, and brand activations reinforce the narrative and cultural position while driving conversions, engagement, and renewals
• •Ability to curate the highest-signal community of athletes, creatives, and founders globally
• •Ability to build and manage a team of specialist executors
• •Ability to own the growth budget
• •Ability to define KPIs across the function
• •Ability to report directly to the CEO
• •Ability to own engagement and conversion strategy across all touchpoints
• •Ability to establish the definitive product in a market of slow-moving, non-technology-enabled incumbents
• •Ability to empower the relationships, exploration, and longevity of those bold enough to move humanity forward
• •Ability to capture the interest, engagement, and conviction of the most discerning customers across the globe
• •Ability to build a magnetic function
• •Ability to define and lead the end-to-end expansion of the member community
• •Ability to work directly with the CEO
• •Ability to build a team of specialist executors
• •Ability to use technology to automate where possible and human craft & taste where it matters
• •Ability to define and lead a D2C growth strategy across every channel — product, social, digital, content, partnerships, community, and beyond
• •Ability to attract, convert, and grow the accounts of the most sought-after customers in the world
• •Ability to build a team of specialist executors
• •Ability to use technology to automate where possible and human craft & taste where it matters
• •Ability to define and own a multi-channel growth strategy that magnetizes and retains the world's most valuable customers within Aurora's ecosystem
• •Ability to lead Aurora's external content strategy and execution across social, editorial, in-person, and specialist distribution channels
• •Ability to oversee the execution of Aurora events, experiences, and brand activations
• •Ability to ensure events, experiences, and brand activations reinforce the narrative and cultural position while driving conversions, engagement, and renewals
• •Ability to curate the highest-signal community of athletes, creatives, and founders globally
• •Ability to build and manage a team of specialist executors
• •Ability to own the growth budget
• •Ability to define KPIs across the function
• •Ability to report directly to the CEO
• •Ability to own engagement and conversion strategy across all touchpoints
• •Ability to establish the definitive product in a market of slow-moving, non-technology-enabled incumbents
• •Ability to empower the relationships, exploration, and longevity of those bold enough to move humanity forward
• •Ability to capture the interest, engagement, and conviction of the most discerning customers across the globe
• •Ability to build a magnetic function
• •Ability to define and lead the end-to-end expansion of the member community
• •Ability to work directly with the CEO
• •Ability to build a team of specialist executors
• •Ability to use technology to automate where possible and human craft & taste where it matters
• •Ability to define and lead a D2C growth strategy across every channel — product, social, digital, content, partnerships, community, and beyond
• •Ability to attract, convert, and grow the accounts of the most sought-after customers in the world
• •Ability to build a team of specialist executors
• •Ability to use technology to automate where possible and human craft & taste where it matters
• •Ability to define and own a multi-channel growth strategy that magnetizes and retains the world's most valuable customers within Aurora's ecosystem
• •Ability to lead Aurora's external content strategy and execution across social, editorial, in-person, and specialist distribution channels
• •Ability to oversee the execution of Aurora events, experiences, and brand activations
• •Ability to ensure events, experiences, and brand activations reinforce the narrative and cultural position while driving conversions, engagement, and renewals
• •Ability to curate the highest-signal community of athletes, creatives, and founders globally
• •Ability to build and manage a team of specialist executors
• •Ability to own the growth budget
• •Ability to define KPIs across the function
• •Ability to report directly to the CEO
• •Ability to own engagement and conversion strategy across all touchpoints
• •Ability to establish the definitive product in a market of slow-moving, non-technology-enabled incumbents
• •Ability to empower the relationships, exploration, and longevity of those bold enough to move humanity forward
• •Ability to capture the interest, engagement, and conviction of the most discerning customers across the globe
• •Ability to build a magnetic function
• •Ability to define and lead the end-to-end expansion of the member community
• •Ability to work directly with the CEO
• •Ability to build a team of specialist executors
• •Ability to use technology to automate where possible and human craft & taste where it matters
• •Ability to define and lead a D2C growth strategy across every channel — product, social, digital, content, partnerships, community, and beyond
• •Ability to attract, convert, and grow the accounts of the most sought-after customers in the world
• •Ability to build a team of specialist executors
• •Ability to use technology to automate where possible and human craft & taste where it matters
• •Ability to define and own a multi-channel growth strategy that magnetizes and retains the world's most valuable customers within Aurora's ecosystem
• •Ability to lead Aurora's external content strategy and execution across social, editorial, in-person, and specialist distribution channels
• •Ability to oversee the execution of Aurora events, experiences, and brand activations
• •Ability to ensure events, experiences, and brand activations reinforce the narrative and cultural position while driving conversions, engagement, and renewals
• •Ability to curate the highest-signal community of athletes, creatives, and founders globally
• •Ability to build and manage a team of specialist executors
• •Ability to own the growth budget
• •Ability to define KPIs across the function
• •Ability to report directly to the CEO
• •Ability to own engagement and conversion strategy across all touchpoints
• •Ability to establish the definitive product in a market of slow-moving, non-technology-enabled incumbents
• •Ability to empower the relationships, exploration, and longevity of those bold enough to move humanity forward
• •Ability to capture the interest, engagement, and conviction of the most discerning customers across the globe
• •Ability to build a magnetic function
• •Ability to define and lead the end-to-end expansion of the member community
• •Ability to work directly with the CEO
• •Ability to build a team of specialist executors
• •Ability to use technology to automate where possible and human craft & taste where it matters
• •Ability to define and lead a D2C growth strategy across every channel — product, social, digital, content, partnerships, community, and beyond
• •Ability to attract, convert, and grow the accounts of the most sought-after customers in the world
• •Ability to build a team of specialist executors
• •Ability to use technology to automate where possible and human craft & taste where it matters
• •Ability to define and own a multi-channel growth strategy that magnetizes and retains the world's most valuable customers within Aurora's ecosystem
• •Ability to lead Aurora's external content strategy and execution across social, editorial, in-person, and specialist distribution channels
• •Ability to oversee the execution of Aurora events, experiences, and brand activations
• •Ability to ensure events, experiences, and brand activations reinforce the narrative and cultural position while driving conversions, engagement, and renewals
• •Ability to curate the highest-signal community of athletes, creatives, and founders globally
• •Ability to build and manage a team of specialist executors
• •Ability to own the growth budget
• •Ability to define KPIs across the function
• •Ability to report directly to the CEO
• •Ability to own engagement and conversion strategy across all touchpoints
• •Ability to establish the definitive product in a market of slow-moving, non-technology-enabled incumbents
• •Ability to empower the relationships, exploration, and longevity of those bold enough to move humanity forward
• •Ability to capture the interest, engagement, and conviction of the most discerning customers across the globe
• •Ability to build a magnetic function
• •Ability to define and lead the end-to-end expansion of the member community
• •Ability to work directly with the CEO
• •Ability to build a team of specialist executors
• •Ability to use technology to automate where possible and human craft & taste where it matters
• •Ability to define and lead a D2C growth strategy across every channel — product, social, digital, content, partnerships, community, and beyond
• •Ability to attract, convert, and grow the accounts of the most sought-after customers in the world
• •Ability to build a team of specialist executors
• •Ability to use technology to automate where possible and human craft & taste where it matters
• •Ability to define and own a multi-channel growth strategy that magnetizes and retains the world's most valuable customers within Aurora's ecosystem
• •Ability to lead Aurora's external content strategy and execution across social, editorial, in-person, and specialist distribution channels
• •Ability to oversee the execution of Aurora events, experiences, and brand activations
• •Ability to ensure events, experiences, and brand activations reinforce the narrative and cultural position while driving conversions, engagement, and renewals
• •Ability to curate the highest-signal community of athletes, creatives, and founders globally
• •Ability to build and manage a team of specialist executors
• •Ability to own the growth budget
• •Ability to define KPIs across the function
• •Ability to report directly to the CEO
• •Ability to own engagement and conversion strategy across all touchpoints
• •Ability to establish the definitive product in a market of slow-moving, non-technology-enabled incumbents
• •Ability to empower the relationships, exploration, and longevity of those bold enough to move humanity forward
• •Ability to capture the interest, engagement, and conviction of the most discerning customers across the globe
• •Ability to build a magnetic function
• •Ability to define and lead the end-to-end expansion of the member community
• •Ability to work directly with the CEO
• •Ability to build a team of specialist executors
• •Ability to use technology to automate where possible and human craft & taste where it matters
• •Ability to define and lead a D2C growth strategy across every channel — product, social, digital, content, partnerships, community, and beyond
• •Ability to attract, convert, and grow the accounts of the most sought-after customers in the world
• •Ability to build a team of specialist executors
• •Ability to use technology to automate where possible and human craft & taste where it matters
• •Ability to define and own a multi-channel growth strategy that magnetizes and retains the world's most valuable customers within Aurora's ecosystem
• •Ability to lead Aurora's external content strategy and execution across social, editorial, in-person, and specialist distribution channels
• •Ability to oversee the execution of Aurora events, experiences, and brand activations
• •Ability to ensure events, experiences, and brand activations reinforce the narrative and cultural position while driving conversions, engagement, and renewals
• •Ability to curate the highest-signal community of athletes, creatives, and founders globally
• •Ability to build and manage a team of specialist executors
• •Ability to own the growth budget
• •Ability to define KPIs across the function
• •Ability to report directly to the CEO
• •Ability to own engagement and conversion strategy across all touchpoints
• •Ability to establish the definitive product in a market of slow-moving, non-technology-enabled incumbents
• •Ability to empower the relationships, exploration, and longevity of those bold enough to move humanity forward
• •Ability to capture the interest, engagement, and conviction of the most discerning customers across the globe
• •Ability to build a magnetic function