Head of Digital Marketing and Performance
HybridBirmingham, England, United Kingdom
Job Summary
Own and evolve digital acquisition strategy across paid, organic, and AI-led discovery channels, translating revenue targets into commercially governed acquisition plans. Lead paid media strategy for Google, Microsoft, and social platforms while managing agency relationships against commercial outcomes and ROI. Drive qualified demand growth, optimise channel structures, and run structured CRO testing programmes to improve full-funnel conversion performance. Establish clear operating rhythms including forecasting, reporting, and performance reviews to present investment cases to Board-level stakeholders. Manage significant acquisition budgets with accountability for CAC efficiency and downstream revenue contribution.
Required Qualifications
- Significant senior-level experience in performance marketing, digital acquisition or growth marketing (at head/director or VP level)
- Strong experience managing paid media strategy and optimisation across major acquisition channels
- Expertise in CRO, UX optimisation, funnel analysis and conversion testing
- Experience working with GA4, GTM, HubSpot or comparable marketing and attribution platforms
- A strong understanding of funnel economics including CAC, LTV:CAC, conversion rates and lead quality
- Experience managing seven-figure acquisition budgets and improving commercial efficiency
- Confidence working with senior stakeholders, including Board or investor-level reporting environments
- Experience leading teams, agencies and cross-functional delivery
- A commercially analytical mindset with the ability to translate complex data into practical decisions and recommendations
- Remote-first (UK-based), with regular in-person meetings in Birmingham and Sheffield
Desired Qualifications
- Experience within legal or professional services is beneficial but not essential
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