Head of Demand Generation - Remote
Remote
Job Summary
Own the demand generation strategy across paid, organic, and email channels to drive qualified pipeline for Zyte API self-serve and enterprise motions. Define, track, and report on pipeline and revenue metrics, manage and forecast the budget, and hire, coach, and develop a small team. Drive trial signups and subscriber conversion through Google PPC, SEO, and AEO strategies while running experiments to improve funnel conversion. Build the marketing-to-sales handoff process, partner with Sales leadership on target segments and ABM motion, and coordinate cadence with BDRs and Account Executives. Present regular pipeline forecasts and campaign performance reviews to senior management.
Required Qualifications
- 8+ years in demand generation, growth marketing, or revenue marketing
- at least 2 years in a management role
- Proven track record building and scaling demand generation programs across more than one funnel type (self-serve/PLG and enterprise)
- Deep hands-on expertise in Google PPC and SEO
- working knowledge of or demonstrated interest in AEO
- Strong command of pipeline and funnel metrics
- the ability to tie marketing activity directly to revenue outcomes, by funnel
- Experience partnering closely with Sales/BDR teams on messaging, lead handoff, ABM, and outbound support
- Comfort working cross-functionally with Developer Relations and Content teams
- Hands-on experience with marketing automation platforms
- comfort working inside a CRM
- Demonstrated ability to manage and forecast a demand generation budget across multiple motions
- Excellent communication and cross-functional collaboration skills
- High level of analytical rigor
- the ability to turn campaign data into clear, actionable recommendations
Desired Qualifications
- Previous experience in a SaaS / PaaS company, specifically supporting sales to Enterprise accounts
- Understanding of data harvesting / web crawling
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