Head of Demand Generation
HybridLondon, England, United Kingdom
Job Summary
Own the quarterly pipeline commitment across four verticals, driving conversion rates and cost per meeting while defending metrics to the exec team. Lead vertical pods pairing demand owners with product marketers, executing hands-on work in platforms, numbers, and copy to build a shared operating rhythm. Scale paid acquisition through rigorous testing and agency accountability, transform events into a measured channel with capture targets, and establish a distinct playbook for the high-volume SME and accountant motion. Build an outbound engine aligned with sales goals and integrate AI workflows to compress campaign cycles. Define team structure, hire specialists, and develop existing talent to execute this build.
Required Qualifications
- Experience owning a pipeline number across multiple verticals or segments rather than a single channel
- Experience running paid, lifecycle, events and outbound as one system
- Fluency in the funnel: lead to meeting to opportunity, the conversion rates between each, and where things fall through
- Experience managing agencies hard, with clear goals and a willingness to hold them to account
- Experience building a function
- B2B experience
- Payments, fintech or another regulated and technically complex product experience
- Experience through the £50–150M ARR band
Desired Qualifications
- Experience through the £50–150M ARR band
- Experience in payments, fintech or another regulated and technically complex product
Hiring someone like this?
Get your role in front of qualified candidates on Sorce.