Head of Demand Generation & Growth Marketing
$280,000–$330,000 year
RemoteUnited, Louisiana, United States
Job Summary
Design and execute end-to-end growth strategy from awareness through activation across web, paid media, automation, and product-led initiatives to drive qualified pipeline and revenue. Lead and optimize growth marketing channels focusing on efficiency, scalability, and ROI while overseeing website strategy and conversion rate optimization. Develop SEO/AEO and content performance initiatives, implement experimentation frameworks for A/B testing, and create campaigns that shape market thinking. Collaborate cross-functionally with Product, RevOps, and Sales to align strategies with audience segments and pipeline goals, manage agency relationships, and build a high-performing team. Partner with RevOps to optimize the growth marketing tech stack for better data visibility and performance measurement.
Required Qualifications
- Bachelor's degree in Computer Science, Marketing, Business or related field
- 7+ years in of progressive experience in B2B SaaS marketing
- at least 3 years in a growth leadership role
- Proven track record of owning pipeline and revenue targets and delivering measurable business impact through digital channels
- Experience working with enterprise buyer journeys and ABM motions
- Proficiency with tools like Google Ads, LinkedIn Ads, GA4, HubSpot, Salesforce, Clay n8n, SEMrush, and dashboarding tools such as Looker or Tableau
- Deep analytical expertise
- data-driven mindset
- strong understanding of data architecture and system interconnectivity
- Collaborative, growth-oriented leader with experience managing internal teams and agencies
Desired Qualifications
- MBA or advanced degree
- Proven success leading marketing initiatives across multiple countries or regions
- Industry-specific campaign expertise
Hiring someone like this?
Get your role in front of qualified candidates on Sorce.