Head of Demand Acceleration
On-siteLondon, England, United Kingdom
Job Summary
Define and lead the Demand Acceleration strategy across Systems, Flavors, and Gas Refills to drive household acquisition, penetration, and lifetime value. Own and deploy Perfect Store standards for high-involvement Systems purchase and education-led selling, ensuring flawless execution across visibility and merchandising. Lead Trade Marketing for launches, seasonal activations, and bespoke retailer plans while elevating strategic partnerships through insight-led Joint Business Plans. Manage category leadership across modern trade, ecommerce, and emerging channels, partnering with Sales, Marketing, Digital, Supply Chain, and Finance to build foundational processes and commercial excellence capabilities. Report to the GM for N. Europe, leading a team of six within the regional leadership structure to accelerate sustainable growth and embed PepsiCo standards.
Required Qualifications
- Proven leadership in Commercial Excellence, Demand Acceleration, Category Management, or Revenue Growth Management
- Strong FMCG experience, ideally in beverages or PepsiCo like matrix environments
- Deep expertise in Perfect Store, Trade Marketing, and Retail Execution
- Strong commercial acumen in pricing, promotions, and customer development
- Ability to influence senior stakeholders and lead through ambiguity
- Builder mindset with strong execution bias
- Detailed, consumer centric, and outcome focused
- Comfortable balancing scale with local nuance
- Purpose driven, aligned to SodaStream and pep+ ambitions
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