Head of Data Analytics (Consumer Mobile App) – Remote
$200,000–$250,000 year
RemoteUnited States
Job Summary
Own the end-to-end product analytics strategy for a large-scale consumer mobile application, partnering with Product, Engineering, Marketing, and Executive Leadership to drive key business decisions. Analyze user behavior across the customer lifecycle, including onboarding, activation, engagement, retention, and monetization, while developing dashboards and reporting frameworks that influence the product roadmap. Lead experimentation efforts, A/B testing, and cohort analysis to optimize conversion funnels, and define subscription metrics such as trial conversion, LTV, and renewal rates. Work with mobile user acquisition teams to evaluate attribution performance across AppsFlyer, Adjust, and SKAN, leveraging AI/LLM tools to improve workflows. Lead and mentor a small team while remaining hands-on with SQL and data analysis.
Required Qualifications
- 6+ years of experience in Product/Data Analytics for consumer software products
- 2+ years of experience working on B2C mobile applications
- 2–5 years of direct people management experience in a player-coach capacity
- Proven experience owning product analytics, including: Conversion funnels, Feature adoption, User segmentation, Retention analysis, Cohort analysis, Experimentation / A-B testing
- Deep understanding of subscription business metrics: Trial conversion, Trial-to-paid conversion, Lifetime Value (LTV), Renewal and retention metrics
- Strong proficiency with SQL and experience using modern analytics tools such as BigQuery, dbt, Mixpanel, Amplitude, and Python
- Experience with mobile attribution platforms such as AppsFlyer, Adjust, or similar MMPs, including SKAN
- Practical experience using AI/LLM tools to improve analytics or business processes
- Excellent communication skills with the ability to translate complex analyses into clear business recommendations for executive stakeholders
- Experience working in a fast-paced startup or high-growth environment
Desired Qualifications
- Strategic thinker with strong business acumen and executive presence
- Comfortable influencing senior leadership through data storytelling
- Hands-on analytical leader who enjoys both individual contribution and people management
- Consulting or strategy background
- Passionate about consumer products and creating data-driven customer experiences
- Candidates with experience from consumer mobile apps, digital subscriptions, health & wellness apps, fitness apps, fintech consumer products, streaming platforms, or other high-growth B2C software companies
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