Head of CRM (They, She, He)
HybridBarcelona, Catalonia, Spain
Job Summary
Develop and drive the CRM automated marketing communication strategy for users across all lifecycle stages, from onboarding to retention. Plan, launch, and optimize multi-channel campaigns including email, push notifications, and in-app messaging to maximize customer lifetime value. Lead a team of three lifecycle specialists while collaborating cross-functionally with tech, data, design, and brand teams to ensure strategies are effective and scalable. Dive deep into analytics and user behavior to continuously improve segmentation and personalization, leveraging new technologies for process optimization. Test new ideas and approaches to stay ahead of lifecycle marketing trends.
Required Qualifications
- 8+ years experience in lifecycle marketing or CRM
- Strong understanding of segmentation, automated user journeys, and personalized communication
- Experience using marketing automation tools such as Braze, HubSpot, Salesforce, etc.
- Extensive experience working closely with analysts and data teams
- Ability to turn user data into actionable insights
- Passion for testing, learning, and iterating
- Management experience leading a team of CRM specialists
- Experience with the operational and system side of CRM
- Strategic mindset
- Collaborative spirit
- Outstanding communication and stakeholder management skills
- Problem solving and results-driven, can-do attitude
- Ability to learn fast and adapt to different business situations
- Hands-on attitude
Desired Qualifications
- Degree in Business Administration, Economics, Marketing or equivalent
- Master's Degree
- Experience in startups or technological platforms
- Food delivery company experience in a growth department
- Experience in international environments
- Experience with Braze
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