Head of CRM, Analytics and Media
On-siteHong Kong, Hong Kong
Job Summary
Develop and implement marketing strategies aligned with business objectives for health and beauty consumers. Oversee all marketing functions including branding, advertising, and promotional activities while leading CRM initiatives to personalize efforts and enhance retention. Manage the analytics team to optimize marketing strategies based on customer data and payment methods, ensuring insights inform media planning across Google and Meta platforms. Lead influencer marketing strategies and build relationships with relevant partners to drive engagement. Manage the marketing budget to maximize ROI while monitoring expenditures. Lead, mentor, and motivate a high-performing team to foster a culture of innovation and continuous improvement.
Required Qualifications
- Bachelors degree in Marketing, Business, or a related field
- Proven experience in marketing and CRM within the health and beauty retail sector
- Strong understanding of omnichannel marketing strategies and digital marketing tools
- Excellent analytical skills with the ability to interpret data and drive actionable insights
- Demonstrated leadership and team management experience, with the ability to lead cross-functional teams
- Strong communication and interpersonal skills
Desired Qualifications
- Masters degree preferred
Hiring someone like this?
Get your role in front of qualified candidates on Sorce.