Head of Creative and Content

Job Summary

Required Qualifications

• •Exceptional art director who can hold a quality bar across a large volume of output produced by a team of specialists
• •Proven track record of developing content strategies and leading teams that deliver outstanding content across multiple content types
• •Experience in a digital business where content needs to deliver on a tangible sales agenda without compromising on brand tone of voice
• •Experience in managing teams delivering multiple concurrent projects using internal and external resources
• •Experience managing budgets and aligning content ROI against your own and the business priorities of different departments
• •Ability to inspire people across departments about the potential of what we can achieve with our content
• •Ability to thrive in a fast-moving environment
• •Strong experience working in creative and content for a top culture, tech or fashion brand, publisher, high-growth start-up or agency
• •Experience running content at volume
• •Comfortable being the person everything passes through for sign-off, and can do it quickly and decisively without becoming the bottleneck
• •Knowledge of the full content delivery stack including Figma asset versioning, on-site CMS page-building and the rest of the production chain
• •Ability to maintain consistency and quality in every piece of content across on-site product photography, edition and artist pages, articles, social channels, email and other channels
• •Ability to come up with and pitch innovative content ideas to both artists and their teams and to institutional partners
• •Ability to give art direction to a photographer on a shoot or a video editor on a cut
• •Ability to review and sign off campaign content across copy, video, photography and design before it goes out
• •Ability to maintain a content strategy that underpins the delivery of impactful content with strong ROI
• •Ability to respond to data on performance to continually improve the efficacy of our content
• •Ability to work closely with the marketing team to determine content requirements for releases
• •Ability to act as the guardian of the Avant Arte and Make-Ready brands, defining when and how each is most impactfully expressed
• •Ability to manage and develop a team of creative specialists
• •Ability to work in partnership with Creative Ops and Content Management to keep the campaign pipeline moving
• •Ability to work closely with the Creative Ops lead to manage the content production budget
• •Ability to work with the wider organisation to manage the ongoing pipeline of projects
• •Ability to create and maintain guidelines, templates and standards that let specialists produce consistently on-brand work
• •Ability to set and hold the visual and art-direction bar across everything we make
• •Ability to know the full system of content delivery well enough to direct it confidently and step in when needed
• •Ability to roll up your sleeves to get content over the line when the team is stretched
• •Ability to sit down with Creative Ops to resequence the week when a launch date moves or a project slips
• •Ability to brief a specialist on a new edition and set the creative bar for it
• •Ability to shape the creative concept for a marquee release
• •Ability to pitch a standout content idea to an artist's team or an institutional partner
• •Ability to review and directing specialists in the creation of cut-through content
• •Ability to act as the final quality gate on campaign content
• •Ability to set creative direction for edition launch campaigns
• •Ability to lead a team of creative specialists
• •Ability to maintain quality as volume grows
• •Ability to work out what the expanding pipeline of releases means for the team
• •Ability to determine where resourcing is tight
• •Ability to determine what needs to be designed
• •Ability to determine how to maintain quality as volume grows
• •Ability to drive creative storytelling across social channels, particularly Instagram
• •Ability to ensure consistency and quality in every piece of content we put out
• •Ability to provide ongoing direction to the in-house photographer on edition documentation
• •Ability to know the full system of content delivery well enough to direct it confidently and step in when needed
• •Ability to understand how the content delivery system fits together
• •Ability to be ready to help when the team is under pressure
• •Ability to work with the Senior Creative who leads on writing
• •Ability to ensure copy meets the same standard
• •Ability to work with the Senior Creative
• •Ability to be highly organised
• •Ability to have excellent team management skills
• •Ability to be energised, not drained, by running a high-volume content operation
• •Ability to take real satisfaction in a well-run machine
• •Ability to hold a quality bar across a large volume of output produced by a team of specialists
• •Ability to not only make content yourself
• •Ability to be comfortable being the person everything passes through for sign-off
• •Ability to do sign-off quickly and decisively
• •Ability to not become the bottleneck
• •Ability to know the full content delivery stack
• •Ability to direct the content delivery stack
• •Ability to jump in when needed
• •Ability to talk about how and why content works
• •Ability to articulate a clear ROI
• •Ability to be experienced in a digital business
• •Ability to be experienced in managing teams
• •Ability to deliver on a tangible sales agenda
• •Ability to not compromise on brand tone of voice
• •Ability to be experienced in managing teams
• •Ability to deliver multiple concurrent projects
• •Ability to use internal and external resources
• •Ability to streamline processes
• •Ability to work within your own team
• •Ability to work within the broader business
• •Ability to have experience managing budgets
• •Ability to align content ROI against your own and the business priorities of different departments
• •Ability to inspire people across departments
• •Ability to talk about the potential of what we can achieve with our content
• •Ability to thrive in a fast-moving environment
• •Ability to have strong experience working in creative and content
• •Ability to work for a top culture, tech or fashion brand, publisher, high-growth start-up or agency
• •Ability to have experience running content at volume
• •Ability to work somewhere the bar was high
• •Ability to work somewhere the pace was fast

Desired Qualifications

• •Experience running content at volume - ideally somewhere the bar was high and the pace fast