Head of Content - English speaking markets
RemoteUnited Kingdom or United States
Job Summary
Define and execute content strategies for English-speaking markets (UK, USA, and Canada) across sports betting and online casino brands to drive organic growth, engagement, and monetization. Manage multidisciplinary content teams, including managers, writers, and editors, while establishing KPIs, conducting performance reviews, and ensuring alignment with business objectives. Oversee editorial standards, E-E-A-T principles, and SEO optimization, collaborating closely with stakeholders to validate content plans and optimize top-page strategies. Analyze market trends and competitor performance to identify opportunities, ensuring all published content adheres to regional regulations and brand guidelines. Report directly to the Business Manager with high ownership on strategic influence and commercial goals within a fully remote, international environment.
Required Qualifications
- Significant experience leading content strategy and content operations at scale (especially in UK, USA, and/or CA)
- Strong background in digital publishing, content management, or sports betting and online casino content ecosystems
- Proven experience managing and developing content teams
- Strong understanding of: SEO fundamentals, Editorial strategy, E-E-A-T principles, content monetization and performance
- Data-driven mindset with experience analyzing traffic, engagement, and conversion performance
- Strong project management and stakeholder communication skills
- Comfortable working in a remote, international, and fast-paced environment
- Strong business understanding with the ability to connect content strategy to commercial goals
- Native or near-native English, with strong knowledge of the UK, US, and/or Canadian markets
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