Head of Consumer Growth
On-siteLondon, England, United Kingdom
Job Summary
Own the go-to-market strategy and commercial growth plan for SumUp's consumer product across six European markets. Build and lead a multidisciplinary team spanning performance marketing, direct-to-consumer acquisition, CRM, and content. Develop a balanced acquisition model combining proven channels with the unique merchant network and consumer touchpoints. Take full ownership of growth investment, including channel mix, acquisition cost, incentives, and forecasting. Establish a rigorous test-and-learn programme to turn experiments into scalable playbooks. Coordinate product launches and campaigns across channels while partnering with Product, Brand, and Communications to sharpen the proposition. Represent growth in leadership discussions to clarify performance and investment decisions. This role operates within a central London office-first setup and supports SumUp's mission to eliminate transaction fees for businesses globally.
Required Qualifications
- A strong track record of leading full-funnel growth for a consumer fintech, neobank, financial services product or high-growth consumer app
- Experience scaling a consumer proposition across multiple markets and through a comparable stage of growth
- Deep expertise in acquisition strategy, channel mix, attribution, customer acquisition cost, lifecycle growth and unit economics
- Experience building and leading multidisciplinary growth teams while remaining comfortable operating hands-on
- Strong commercial judgement and a track record of making effective investment decisions under uncertainty
- The ability to work across Product, Brand, Analytics, Communications and local market teams within a complex organisation
- A rigorous experimentation mindset and the ability to operate quickly and pragmatically in an early-stage environment
- Familiarity with financial services marketing regulations and the judgement to work within them without losing creativity or pace
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