Head of Commercial Sales
$57,000–$60,000 year
HybridLondon, England, United Kingdom
Job Summary
Lead and mentor the Commercial Sales team to drive revenue growth through effective strategies and relationship-building for venue hire, events, and activations. Manage key client relationships, oversee complex high-revenue enquiries, and develop a key account management framework to retain and grow business. Collaborate with Commercial Operations and the Development team to ensure a seamless customer journey, optimize corporate members, and deliver supplier tender processes. Set annual sales and marketing budgets, monitor performance against targets, and ensure accurate financial reporting while minimizing debtors. Create effective marketing and sales strategies, including tools and event cultivation plans, while conducting competitor analysis and managing external PR. Utilize DIESE for detailed reporting and diary management to maximize sales and profit, ensuring high enquiry conversion rates and thorough post-event follow-up. Act as an ambassador for Somerset House, proactively contributing to sustainability and DEI goals, and carry out any other reasonable duties as required.
Required Qualifications
- 7+ years of experience in event sales
- proven track record of achieving sales targets
- experience in managing high-profile client accounts
- Strong leadership and team management skills
- experience in mentoring and developing sales teams
- Experienced in managing and negotiating complex venue hire contracts
- Experienced in implementing processes to drive effective and efficient working
- Demonstrable experience in the events and hospitality industry
- knowledge of current trends, competitor landscape, and market opportunities
- Experienced in building excellent rapport with clients
- managing expectations to the highest level
- strong customer focus
- Strong commercial acumen
- ability to balance the cultural and artistic needs of an organisation
- Strategic thinker with strong analytical skills
- results-oriented, growth mindset
- Excellent negotiation and relationship-building abilities
- client-focused approach
- Ability to work successfully across teams
- building relationships at all levels
- Excellent communication and presentation skills
- verbal, written and numerical
- superb attention to detail
- Ability to communicate effectively with a variety of stakeholders
- Process driven
- Flexibility and adaptable to change
- ability to juggle multiple projects with excellent prioritisation skills
- Strong numeracy and IT skills
- Proficiency in CRM software
- event management systems
- Microsoft Office Suite
- Demonstrate a personal commitment to sustainability and diversity and inclusion
Desired Qualifications
- Experience in the events industry
- strong leadership skills
- a process driven approach
- extensive experience in sales within the events industry
- knowledge of current trends, competitor landscape, and market opportunities
- Demonstrate a personal commitment to sustainability and diversity and inclusion
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