Head of Business Marketing

Head of Business Marketing provides end-to-end ownership of integrated marketing strategy and plan for Fidelity Wealth, Fidelity Brokerage, and related consumer portfolio initiatives. Lead cross-functional teams to align marketing with business goals, drive customer acquisition, engagement, retention, and loyalty across paid, owned, and earned channels. Collaborate with product and segment leaders to ensure messaging is audience-first, consistent, and trust-building; shepherd strategic and creative work and oversee a high-performing team including a director responsible for loyalty initiatives. Requires 15+ years of progressive marketing experience, strong leadership, data-driven decision making, and the ability to translate business objectives into measurable programs that deliver growth. Base salary range is $185,000-$400,000 per year, with potential bonus/variable compensation and comprehensive benefits; certifications such as Series 07 and Series 24 are noted as part of the role context. The posting emphasizes cross-functional collaboration, strategic planning, and execution excellence within a regulated financial services environment, with a focus on customer-centric experiences across the lifecycle.