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Debenhams GroupPosted 1 week ago

Head of Brand Partnerships, PR & Social 12 Month FTC

On-siteManchester, England, United Kingdom

Full TimeSenior LevelLarge

Job Summary

Own the consumer PR strategy, identifying stories and moments for standout earned media while building relationships with key fashion, beauty, and lifestyle media. Lead partnerships, influencer, and creator initiatives to drive brand fame, reach, and commercial value, managing negotiations and agency performance. Set strategic direction for social channels to amplify campaigns and foster two-way customer conversation. Deliver brand events and experiences that generate genuine media and customer engagement. Monitor brand sentiment and share of voice to shape future activity. This 12-month fixed-term role reports to the Brand Director at Debenhams HQ in Manchester, working alongside the Head of Brand Marketing to ensure campaign ideas travel and generate conversation.

Required Qualifications

  • Significant senior experience across PR, partnerships, influencer, social or brand activation
  • Ideally within fashion, beauty, retail, lifestyle or another consumer-led business
  • Strong consumer PR experience
  • An excellent understanding of the UK media landscape
  • A strong network across media, talent, creators, brands and agencies
  • Proven experience developing high-impact brand partnerships
  • Deep understanding of influencer and creator marketing
  • Experience leading social strategy across major consumer platforms
  • Experience creating standout events, launches and experiential activations
  • Strong commercial judgement
  • Experience managing meaningful budgets
  • The ability to connect brand activity to measurable business outcomes
  • Brilliant relationship-building, influencing and negotiation skills
  • Experience leading high-performing teams and external agencies
  • A strong instinct for culture
  • Plenty of ideas, energy and the confidence to make them happen

Desired Qualifications

  • Ideally bring: Significant senior experience across PR, partnerships, influencer, social or brand activation, ideally within fashion, beauty, retail, lifestyle or another consumer-led business
  • Strong consumer PR experience and an excellent understanding of the UK media landscape
  • A strong network across media, talent, creators, brands and agencies
  • Proven experience developing high-impact brand partnerships
  • Deep understanding of influencer and creator marketing
  • Experience leading social strategy across major consumer platforms
  • Experience creating standout events, launches and experiential activations
  • Strong commercial judgement and experience managing meaningful budgets
  • The ability to connect brand activity to measurable business outcomes
  • Brilliant relationship-building, influencing and negotiation skills
  • Experience leading high-performing teams and external agencies
  • A strong instinct for culture — what's happening now and what's coming next
  • Plenty of ideas, energy and the confidence to make them happen

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