Head of Brand & Growth - MT positie - Interim/freelance/vast (contract vorm ondergeschikt aan persoon)

Execute a full-funnel growth strategy for MarleenKookt, balancing brand building with measurable performance across paid, organic, and email channels. Lead the growth team by testing tactics, analyzing KPIs like CAC and churn, and scaling winning initiatives within a constrained media budget. Leverage agentic skills to accelerate marketing processes while maintaining a pragmatic, hands-on approach to driving subscriber growth. Collaborate directly with founders and the COO to shape the brand's positioning and ensure the offering resonates with busy families. This interim role supports the company's mission to make healthy eating accessible, offering a self-directed position with market-aligned compensation in Amsterdam-Duivendrecht.